My decision to become a Pure Barre Studio Owner



Okay so let me start by apologizing… it has been by far the busiest, hardest, most stressful, happiest and most exciting 2 months ever! I want to share so much with you! I think that before I write more of what I have going on right now, I should take a step back and explain my decision to become a Pure Barre Studio Owner. If you follow me on Instagram or facebook, you saw this in a post around August 1st (my first day as owner). I’ve been working on this since March of this year, and I’m so excited it all worked out and it’s finally happened! One of my biggest dreams and goals have been reached!

 I have had a long relationship with Pure Barre and I wish I could say that it’s always been rosy.. Sorry guys that’s not the complete truth and you deserve upmost honesty. I started taking Pure Barre classes back in 2012 when I was a junior in college and started teaching by 2014 (when I started grad school) and loved it from the start. The workouts were different from anything I had ever tried before and every single class was challenging and empowering for me. Despite my love of the class: there was a time when I was really frustrated with the franchise and brand. When barre workouts started to hit the scene they really targeted a certain kind of personality (niche) and (for most studios) body type. I was surrounded by really “skinny” women who just wanted to get “skinnier”. I remember specifically instructors cueing on the mic (when trying to get members deeper into a position) “the higher your heels, the thinner your thighs” and our lead instructor would cue over the mic “imagine getting ready for your shortest summer shorts” talk about body shaming! Not all studios were like this! But there wasn’t as much regulation on the brand and consistency back then either.

In addition: some studios also advocate making Pure Barre a part of your daily routine.. meaning that people should take it literally EVERY DAY. And this my friends, I strongly disagree with. I think that Pure Barre is wonderful for most people 3 times a week. I think that it has value in someone’s exercise routine, but I ALSO think that you should be lifting weights (that weigh more than 5 lbs.) at least a couple of times a week and something that elevates your heart rate (I’m talking running/cycling/ swimming etc). No I didn’t make this up. I’m still a certified personal trainer by NCCPT for crying out loud.

 Let me take step back: If you hate to exercise but love Pure Barre, and it’s the only way you can make yourself move: go for it. Find something you enjoy and stick with it. Period. I also understand that there are outlying circumstances: for example if you are already super active during your week because your job keeps active all day (think masseuse/ farmer/ construction of any sort etc) or if you are recovering from an injury and it’s all you can do, that makes sense. But listen, generally speaking: if you take barre classes 6-7 days a week and nothing else: you are not the epitome of strength and health (sorry to break it to you). This is fact and I’m not going to sugar coat it. Just like your diet, your fitness regimen should be varied and diverse!

 So with all of this angst why did I decide to take the plunge and devote all of my time/energy and love into Pure Barre Asheville? Well first of all: the brand is changing in the best way possible. You’ll notice now in their ad campaigns that they feature women of different colors, ethnicities and (slightly) more diversity of body type. I’ve also been encouraged to see that many Pure Barre owners across the country do not promote the “Barre every day all day” mentality. Many of them teach cycle classes at neighboring studios, train for marathons on the side or contribute to the fitness community in other ways. I also knew that I if I wanted to see more change (in the barre mentality and community) I need to be a part of it instead of just complaining about it.

Most importantly of all: the classes are fun and the method WORKS. I’ve found Pure Barre makes me BETTER at all other forms of exercise. It improves my balance, posture, and core strength: which translate into better running, less necessary recovery time between workout sessions and not to mention it’s so much fun. I miss it when I take time away from the studio and I can’t imagine a day where I stop teaching.

A class in Pure Barre Asheville

A class in Pure Barre Asheville


The Pure Barre Asheville community in particular is incredibly special. The instructors are objectively amazing, and have quickly become my closest friends. The members are equally thoughtful and so welcoming. It’s a community and I’m so lucky to be a part of it! So yes, I love it so much, and I am so thrilled to be here!

Me with some of our PB Asheville instructors in the studio <3

Me with some of our PB Asheville instructors in the studio <3

I just feel like you deserve the backstory. Nothing is ever as perfect as it seems in an Instagram post. I think social media does us a disservice in that way. So I want YOU to know the real full story. I love Pure Barre more than I can describe. I’m thrilled that I can be a part of this community and to use this studio as a medium to help and inspire others to live a happier and healthier life. That’s all I want to do. All day every day!

 Okay so now you are all caught up! I promise I’ll be better from now on with posting. Thank you for following along with me in this crazy and always changing fitness industry! Have a great rest of your week! I’ll touch base again by Monday guaranteed :D